---
title: Selecting Panel Options on Prime Panels
description: Prime Panels' strength is its ability to selectively recruit participants based on demographic characteristics. Several demographic options are available within the toolkit and many more are available with managed research.
---

[Skip to content](https://go.cloudresearch.com/en/knowledge/selecting-panel-options-on-prime-panels#main-content)

[![NEW_Cloud_Research_Logo](https://go.cloudresearch.com/hs-fs/hubfs/NEW_Cloud_Research_Logo.png?width=350&height=37&name=NEW_Cloud_Research_Logo.png)](https://www.cloudresearch.com/)

Open main navigation

Close main navigation

- [Sign In](https://account.cloudresearch.com/)

[Sign In](https://account.cloudresearch.com/)

 How can we help?

- There are no suggestions because the search field is empty.

1. [Knowledge Base](https://go.cloudresearch.com/en/knowledge?hsLang=en)
2. [Designing and Launching Studies](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en)
3. [Setting up Prime Panels Studies](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en#setting-up-prime-panels-studies)

# Selecting Panel Options on Prime Panels

## Prime Panels' strength is its ability to selectively recruit participants based on demographic characteristics. Several demographic options are available within the toolkit and many more are available with managed research.

On Prime Panels, you can choose from basic demographic features such as age, gender, ethnicity, education, income, etc. Or, you can choose from a list of more sophisticated categories like level of education, occupation, time spent exercising, number of children, and more.

![PP Knowledge Base_demographic options_12.15.2021](https://go.cloudresearch.com/hs-fs/hubfs/PP%20Knowledge%20Base_demographic%20options_12.15.2021.png?width=688&name=PP%20Knowledge%20Base_demographic%20options_12.15.2021.png)

 

### Targeting Complex and Hard to Find Samples

Because of its size, Prime Panels makes complex demographic targeting possible. For example, you can sample people within specific US zip codes, in several countries internationally, by occupation, or with a history of certain medical conditions. If you're interested in a sample you cannot find with the self-service tools, you can [tell us](https://www.turkprime.com/Service/ConnectWithParticipants#contact-nav) about the study you want to run and a CloudResearch Project Manager will get back to you with a quote for using our managed research service.

- [Account and Billing](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#main-content)
  
  
  
  
  
    - [Getting started](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#getting-started)
    - [Managing Your Account](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#managing-your-account)
    - [Pricing Structure](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#pricing-structure)
    - [Payment and Charges](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#payment-and-charges)
    - [Account Troubleshooting](https://go.cloudresearch.com/en/knowledge/account-and-billing?hsLang=en#account-troubleshooting)
- [Designing and Launching Studies](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en#main-content)
  
  
  
  
  
    - [Setting up MTurk Toolkit Studies](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en#setting-up-mturk-toolkit-studies)
    - [Setting up Prime Panels Studies](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en#setting-up-prime-panels-studies)
    - [Managed Research](https://go.cloudresearch.com/en/knowledge/designing-and-launching-studies?hsLang=en#managed-research)
- [Managing Studies](https://go.cloudresearch.com/en/knowledge/managing-studies?hsLang=en#main-content)
  
  
  
  
  
    - [Managing MTurk Studies](https://go.cloudresearch.com/en/knowledge/managing-studies?hsLang=en#managing-mturk-studies)
    - [Managing Prime Panels Studies](https://go.cloudresearch.com/en/knowledge/managing-studies?hsLang=en#managing-prime-panels-studies)
    - [Troubleshooting MTurk Studies](https://go.cloudresearch.com/en/knowledge/managing-studies?hsLang=en#troubleshooting-mturk-studies)
- [Managing Participants](https://go.cloudresearch.com/en/knowledge/managing-participants?hsLang=en#main-content)
  
  
  
  
  
    - [Managing MTurk Workers](https://go.cloudresearch.com/en/knowledge/managing-participants?hsLang=en#managing-mturk-workers)
    - [Managing Participants on Prime Panels](https://go.cloudresearch.com/en/knowledge/managing-participants?hsLang=en#managing-participants-on-prime-panels)
- [Common Questions](https://go.cloudresearch.com/en/knowledge/common-questions?hsLang=en#main-content)
  
  
  
  
  
    - [Managed Research (5)](https://go.cloudresearch.com/en/knowledge/common-questions?hsLang=en#managed-research-5)
    - [Prime Panels](https://go.cloudresearch.com/en/knowledge/common-questions?hsLang=en#prime-panels)
    - [Mechanical Turk](https://go.cloudresearch.com/en/knowledge/common-questions?hsLang=en#mechanical-turk)

© 2026 CloudResearch. All rights reserved.