The first step in setting up a Prime Panels study is selecting the demographic characteristics you would like your sample, or panel, to have.
On Prime Panels, you can choose from basic demographic features such as age, gender, ethnicity, education, income, etc. Or, you can choose from a list of more sophisticated categories like level of education, occupation, time spent exercising, number of children, and more.
Targeting Complex and Hard to Find Samples
Because of its size, Prime Panels makes complex demographic targeting possible. For example, you can sample people within specific US zip codes, in countries all over the world, by occupation, or with a history of certain medical conditions. If you're interested in a sample you cannot find with the self-service tools, you can tell us about the study you want to run and a CloudResearch Project Manager will get back to you with a quote.