Our sources for respondents are the same whether opting for DIY or Managed Research services for data collection. Participants can be sourced from our proprietary Connect platform, or our Prime Panels network of respondents. These platforms are separate from each other with little to no overlap between participants. Project managers will evaluate project requests on a case-by-case basis to determine which platform is best. For example, longer and interactive studies would need to use Connect. Connect boasts an 80%+ retention rate for longitudinal studies. For niche audiences, or international populations, Prime Panels would be better suited. Some other generalized use cases are laid out below for each.
Connect:
- Studies exceeding 25 minutes in length
- Longitudinal studies (requiring multiple waves, follow-ups, dyadic studies, etc.).
- Reserved exclusively for English speaking nations (CA, AUS, UK, USA), mostly the USA.
- More generalized targeting (gen pop)
Prime Panels:
- Studies with incidence rates of 30% or less
- Census match studies
- Geo specific studies (targeting specific zip codes, counties, states, etc.)
- Studies with high levels of stratification (i.e. more than 4 quotas)
- Very specific, hard-to-reach demographic requirements (e.g. CEO’s, medical professionals, etc.)
- One-time surveys
- Studies exceeding 25 minutes in length
- Longitudinal studies (requiring multiple waves, follow-ups, dyadic studies, etc.).
- Reserved primarily for participants within the United States
- More generalized targeting (gen pop)
Our Prime Panels source was created to maximize respondent pools eligible to participate in your studies. We’ve created relationships with hundreds of sources and tested them for data quality, consistency, and feasibility. Each project has a tailored group of panels based on your target, metrics, and needs. The sources involved change with each project, and each respondent goes through our Sentry data quality system (see “Key Factors Behind Cloud Research’s High Data Quality” section below for more on our Sentry quality control tool) immediately before entering your study. Additionally, by aggregating across multiple sources, we eliminate the risks of bias and feasibility limitations of single-source research. Connect is CloudResearch’s hand curated panel, where respondents are verified by CloudResearch staff before being accepted to participate on the panel. We’re working to have 100% of the platform stripe verified, ensuring real, high-quality respondents are the only ones participating in clients’ surveys.
Also, CloudResearch built our MTurk Toolkit, by rigorously vetting the MTurk population using a database of over one billion data points, tracking 300,000 participants for data quality and consistency. The platform curates an ‘Approved List’ of pre-profiled, high-quality respondents, enabling researchers to conduct studies that were previously difficult or impossible on MTurk. This list mirrors the demographic diversity of the broader MTurk pool, ensuring access to reliable participants across all groups.
Beyond quality control, CloudResearch has anonymously profiled participants across hundreds of demographic and cognitive variables, allowing precise targeting without compromising data integrity. As the only platform offering access to this highly vetted MTurk subgroup, CloudResearch supports complex research projects, intensive longitudinal studies, and studies requiring highly specific samples.
This service is available through our DIY platform, Managed Research service, or API.