How Does Connect Compare to Prime Panels? 

1. Available participants - Connect has over 50k active participants in a month with 5-10K new sign ups per month coming from the US, UK, Canada, Australia, New Zealand, and Ireland, while Prime Panels has 40-50 million people worldwide. Connect is reserved almost entirely for English language surveys (given the available countries previously listed). Prime Panels can sample surveys in a country’s given language (a French language survey in France, for example).  
2. Demographic representativeness - Both Connect and Prime Panels are opt-in panels, meaning participants choose to join the platform. . Both platforms allow for Census matched targeting. People on Prime Panels tend to be older, and more conservative, whereas Connect leans liberal and younger.  
3. Participant compensation - On Connect participants are paid an hourly wage, determined by clients. Connect is an open market where the compensation offered for a study affects who is likely to take it, and how fast data collection occurs. Site minimum compensation of $7.50/hour and baseline of $10.00/hour are required/encouraged. Using Prime Panels, we aren't able to specify the exact payment amount. This is because different platforms have different ways of incentivizing participation. For example, some platforms give to the participants’ charity of choice. Other platforms give gift cards or rewards points. We therefore have no way of quantifying exactly how much participants would be compensated. The overall process of the market research platforms is similar to Connect, in that there are online participants who engage in studies for various rewards. The Prime Panels price quoted to you is the price that will ensure the providers send the desired sample in a manner that participants feel the reward offered is worth their time. The providers will then handle the participant compensation on their platforms. The language that Prime Panels users typically use in their consent forms (which has been approved by their IRB departments) is: "Upon completion of the study, you will receive compensation in the amount that you have agreed to with the platform through which you entered this survey." 
4. Participant expectations - Due to the motivation and incentives people have to participate in research, Connect and Prime Panels participants have different expectations for what a study should entail. Connect is more of a micro-task platform, where respondents are more use to more involved research. On Connect you can get participants to engage in tasks that last hours, or conduct extensive longitudinal studies. Prime Panels is aggregating hundreds of traditional online research panels. With Prime Panels, participants begin to drop out of studies that go beyond 25 minutes, and it is difficult to run longitudinal, dyadic, interactive, and video/interview studies.